From 15th to 18th October, CREATIVE MAKERS organized its 4th transnational workshop at Explora, the children’s museum of Rome, for 4 rich days of specialized trainings, workshops and educational tests.
The first day was dedicated to “Open Day” – an annual event for pre-primary and primary school teachers; partners could explore the different workshops offered to school teachers with demonstration workshops for kids aged 3-11. This year there the event was focused on letterpress and printing, with workshops conducted with Maria Zaramella and Explora educators.
One of the two workshops was Alphabestiario: draw with letters (for pre-primary school teachers), the second one Onomatopee: the letters take the form of sounds, noises and emotions (for primary school teachers).

The second and third days were dedicated to a Training on audience development, conducted by Melting Pro. Partners learnt the basis to design 4 audience development plans for the kids’ fablabs. The training was focused on some points:

  • Introduction and goals/expectations;
  • Participants’ introduction – Icebreaking – Group forming;
  • Introduction to audience development, history, principles and international case studies;
  • First steps for the implementation of your audience development plan. Why have a plan? Mission – Audience ambitions;
  • Audience objectives: financial, creative and social;
  • Audience Analysis – Tools for internal and external analysis.

 During the third the partners analyzed:

  • Segmentation
  • Empathy map;
  • Customer journey;
  • Ansoff Matrix- Strategies;
  • SMART goals;
  • Audience diversity;
  • 9 p model – Actions;
  • Evaluation and why is important;
  • Presentation of your AD plans;
  • Wrap up session.

 In the meanwhile, artists and educators took part in a series of educational workshops of working with children’s rights.
The first test and demonstration in workshop was conducted by Explora and Maria Zaramella, with the participation of Explora educators (ONOMATOPEE and ALFABESTIARIO).
Each partner then proposed different workshops:

  • ‘Colourfour’ or ‘Colourfull’ (Age 4-7) by NPM;
  • A workshop by LABORA /(Age 3-5);
  • The Right to be a creative maker (Age 6-12) by NEAPOLIS.

During the second day, and educators worked with technology, making and tinkering, an approach to modern methodologies by Exploratorium of San Francisco. In detail:

  • Explora training and demonstration based on the tinkering and making approach (theory + practice with light painting);
  • Explora training and demonstration on workshops mixing printing with new technologies adapted to kids aged 3-5 and 6-11 as Ozobot and Sizzix;
  • Second workshop by National Print Museum dedicated to families and children aged 8-12.

The last day was dedicated to an evaluation of the audience development training and a general update on the project.
Partners compared dissemination events at local, national, European and international level and worked on a common communication strategy with a revision on the graphic line, launching  the test events and kids’ fablab, with online and offline tools.
The partners then presented and shared their ideas on how to design the 4 spaces dedicated to the kids’ fablabs, to be officially open in January-February 2019.
The meeting ended with a monitoring of the financial reporting and a presentation of the final report to be sent to the European Commission, sharing ideas and deadlines on the next steps and on the final results.

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